What could mail do for you?

Mail has made a vital contribution to the success of all these well-known businesses below. Take a closer look to find out how it could add value to your business too.

Life Stage of Mail - Fledglings

Boundary Road Brewery sent drinkers to ‘university’ to educate them about beer.

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Mail engaged Sky’s current customers to promote the brand to new customers.

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HSBC acquired students by inspiring them before they started university.

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Lynx used mail to convince influencers that the brand had grown up.

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Costa used mail to bring the taste of their new blend to their most loyal customers.

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Kit Kat grabbed attention by spoofing an everyday mailing.

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Life Stage of Mail - Sharers

Lynx used mail to convince influencers that the brand had grown up.

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Costa used mail to bring the taste of their new blend to their most loyal customers.

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Kit Kat grabbed attention by spoofing an everyday mailing.

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Sport Relief tapped into community spirit to generate sign-ups and boost fundraising.

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BT used targeted mail to surprise and switch broadband customers.

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Virgin trains used a tongue-in-cheek door drop to fill empty seats.

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Relish used mail to target households where they could deliver the best.

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EE used tactile direct mail to capture attention and reduce churn.

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Life Stage of Mail - Couples

Sport Relief tapped into community spirit to generate sign-ups and boost fundraising.

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Women For Women International mailed women at work to acquire new donors.

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Sky optimised targeting, messaging & design to convince Freeview customers to switch.

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Ikea door dropped the most helpful measuring tape in the world.

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Scotts of Stow maximised catalogue value by testing different mail delivery formats.

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Life Stage of Mail - Older Families

Sky optimised targeting, messaging & design to convince Freeview customers to switch.

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Life Stage of Mail - Young Families

Change4Life used mail to get kids moving everyday.

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National Trust used a magic poster to get kids playing outside.

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Life Stage of Mail - Empty Nesters

The Times mailed RSVP cards to convert trialists to paying members.

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Targeted mail increased response by over 50% for Alder Hey Children’s Charity.

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Life Stage of Mail - Older Retirees

Targeted mail increased response by over 50% for Alder Hey Children’s Charity.

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Fred Olsen built its branding and bookings through door dropping targeted brochures.

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The Royal British Legion used local history to connect with new donors.

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Well used targeted door drops to rebrand as a community pharmacy.

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Cunard line used personalisation to prompt re-booking.

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Retail

Costco’s highly targeted and integrated mail and door drop plan uplifted response by 28%.

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Challenging prejudice to change recruitment in UK businesses.

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Using data patterns to deliver personalised customer support for DIY'ers.

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Ikea used digital print to inspire customers to revamp their outdoors.

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Pets at Home created a pet centric loyalty scheme.

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Retail Banking

An effective use of data targeting to communicate relevant offers.

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Credit Cards

Never underestimate the power of simplicity.

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Utilities

EDF used segmentation and an integrated brand campaign to target mail and door drop acquisition.

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The Scottish Government achieved long-term savings with highly targeted direct mail.

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Charities

The Salvation Army grew new donors by 262% in 5 years with DM driving the core of an integrated campaign.

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Crimestoppers used interactive mail to highlight danger around cannabis farms.

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Donor acquisition – door drops deliver for the Royal British Legion 11-11-11.

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Donor acquisition – interactive mail showing people how they can make a difference.

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Other

Gtech needed a marketing solution that was as innovative as its product.

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In the highly competitive ski-holiday market, Monarch couldn't outspend established airlines.

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