Snapshots of our research

Here are some of the key findings from our research that help demonstrate the impact of mail in the digital age. Just click below to explore and share the results.

  • Share:

MAIL'S TRUE VALUE

Mail drives consumer behaviour in a wide variety of ways...

View the key fact

MAIL LEADS TO ACTION

Valued mail drives actions that create commercial value for the advertiser...

View the key fact

VALUED MAIL KEEPS PEOPLE UP TO DATE

Valued mail often has something important to say...

View the key fact

VALUED MAIL TELLS PEOPLE SOMETHING NEW

Mark Twain said: “If you have nothing to say, don’t say it.”...

View the key fact

VALUED MAIL SHOWS PEOPLE WHAT TO DO

Customer-centric mail that focuses on consumers’ needs or interests is most likely to be valued...

View the key fact

Mail drives ROI

When mail was included in a plan, the total communications ROI jumped from £4.22 to £4.73 – a 12% increase...

View the key fact

Mail delivers top ranking acquisition levels

Peter Field’s analysis of the IPA Effectiveness Awards Databank identified that campaigns including mail are 40%...

View the key fact

Mail boosts campaign efficiency

The IPA Meta-Analysis Databank 2013:Clients who included mail in multi-channel activity delivered market share growth...

View the key fact

Mail is kept

Recent data from Kantar Media’s TGI survey uncovered that 80% of adults have kept...

View the key fact

Mail is displayed

39% say they have a dedicated display area in their home where they put mail...

View the key fact

Mail is passed around

An average of 23% of all mail is shared between people in a household...

View the key fact

People place value on things they can touch

In psychological experiments, people value something they can see and touch 24% more highly than something they can only see...

View the key fact

People open and interact with mail

When asked 69% said they opened a letter about a promotion or special offer...

View the key fact

People feel valued by mail

57% claim that receiving mail makes them feel more valued...

View the key fact

Mail is remembered

Over half of respondents (60%) say that the best mail advertising helps keep a sender’s brand top of mind...

View the key fact

Mail interacts with other channels

Our neuroscience work reveals how mail interacts with other channels. We found evidence of TV having a priming effect on mail...

View the key fact

Mail keeps brands top of mind

When we asked about the effect of really good advertising mail, 60% said...

View the key fact

Mail is memorable

In Kantar Media’s TGI survey, 80% of respondents said that they can remember seeing or reading some mail sent to them...

View the key fact