Mail is displayed

39% say they have a dedicated display area in their home where they put mail.Think creatively about ways to encourage people to display your mail and it will become visible to everyone in the household.

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More key facts

Mail is kept

Recent data from Kantar Media’s TGI survey uncovered that 80% of adults have kept...

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Mail boosts campaign efficiency

The IPA Meta-Analysis Databank 2013:Clients who included mail in multi-channel activity delivered market share growth...

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Mail delivers top ranking acquisition levels

Peter Field’s analysis of the IPA Effectiveness Awards Databank identified that campaigns including mail are 40%...

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