Toolkit

EVERYTHING TO BOOST YOUR CAMPAIGN BY 12%

The new Mail ToolKit contains intelligent views, rock-solid stats, engaging slides and an Insight Engine designed to give you a greater understanding of how audiences interact with mail.

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Insight Engine

Uncover how your audience interacts with mail

Power up the insight engine

Find out how we can help you

Add mail to the mix

Understand how mail enhances campaign effectiveness

86% said they have connected with a business as a direct result of receiving mail

13% more consumers visited a sender's website when mail was included in a campaign alongside email

87% were influenced to make online purchases as a result of receiving direct mail

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Rock-solid stats illustrating how mail can enhance campaign effectiveness

Rock-solid stats illustrating how mail can enhance campaign effectiveness

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Measuring the 'Reach' and 'Frequency' of mail

Measuring the 'Reach' and 'Frequency' of mail

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Powerful facts demonstrating why mail is a strong marketing investment

Powerful facts demonstrating why mail is a strong marketing investment

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Maximise audience relevancy

Find out why all audiences value mail

Sharers (18-24yrs) are 75% more likely than average to buy or order from a door drop

52% of older families (35-54yrs) have used a voucher within the last 12 months

32% of empty nesters (55-74yrs) renewed a product or service subscription as a result of mail

Nickable Content

Rock-solid stats illustrating how mail can enhance campaign effectiveness

Rock-solid stats illustrating how mail can enhance campaign effectiveness

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Find out how people respond to mail in different ways as they transition across life stages

Find out how people respond to mail in different ways as they transition across life stages

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Powerful facts demonstrating why mail is a strong marketing investment

Powerful facts demonstrating why mail is a strong marketing investment

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Build your brand

Discover why mail leaves a lasting impression

Useful and/or interesting mail drives 42% of people to take action directly

80% of people said that they can remember seeing or reading some mail that was sent to them in the last four weeks

Mail has a more powerful effect on long-term memory encoding than other media (32% higher than email; 72% higher than TV)

Nickable Content

Rock-solid stats illustrating how mail can enhance campaign effectiveness

Rock-solid stats illustrating how mail can enhance campaign effectiveness

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DISCOVER HOW MAIL CAN LEAVE A MORE MEMORABLE IMPRESSION COMPARED TO OTHER CHANNELS

Discover how mail is remembered and can leave a longer lasting impression on memory, compared to other channels.

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How to build your brand with mail

How to build your brand with mail

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Deliver a commercial return

Learn more about how mail makes money

Campaigns including mail were 27% more likely to deliver top ranking sales performance than campaigns that didn't

Campaigns including mail were 40% more likely to deliver top ranking acquisition levels than campaigns that didn't

Total ROI increased 12% when mail was included in the mix

Nickable Content

Rock-solid stats illustrating how mail can enhance campaign effectiveness

Rock-solid stats illustrating how mail can enhance campaign effectiveness

Read more
Discover how effective use of mail can deliver strong ROI

Discover how effective use of mail can deliver strong ROI.

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Powerful facts demonstrating why mail is a strong marketing investment

Powerful facts demonstrating why mail is a strong marketing investment

Read more