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Royal Mail Market Research

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THE NEW MAIL TOOLKIT

All the intelligence you need to get the most from mail.

A NEW WAY TO HELP MAIL DELIVER EFFECTIVE RETURNS

Want to improve the performance of your marketing strategy? The new Mail ToolKit contains intelligent views, rock-solid stats, engaging slides and an Insight Engine designed to give you a greater understanding of how audiences interact with mail.

Power up the Insight Engine

MEET OUR NEW MAILMEN

Five of the most respected luminaries, share some smart thinking about mail.

FIVE SHARP NEW MINDS TALK MAIL

This year we’ve invited a new group of distinguished marketing experts to join our team. As part of our new Mail ToolKit, they’ll offer extensive wisdom, acumen and experience to express why mail should be part of a marketing campaign.

Open the new Mail ToolKit

Discover why people value mail

Find out what valued mail makes customers know, think, feel and do.

THE SEVEN LIFE STAGES OF MAIL

The life stage of an individual – where they live, who they live with, their experience, expectations and responsibilities - is a more sensitive tool for analysing behaviour than age. Including how they respond to mail.

CONTINUE TO THE LIFE STAGES OF MAIL

TECHNOLOGY HAS HAD A PROFOUND IMPACT ON MAIL. IT’S MADE IT WORK EVEN HARDER.

Since its advent, digital media has changed the advertising world.

New platforms have worked quickly to enhance consumer relationships and, thanks to this technology, marketing is focusing on 1 to 1 like never before.

But this doesn’t mean the future’s all about digital. It doesn’t mean it’s all about mail either.

At Royal Mail MarketReach we firmly believe the future lies with both mail and digital, working together. Brands that use the intimacy of a letter as well as the connectivity of a smartphone will be valued more highly by customers.

We have a dedicated team of media specialists, planning professionals and data experts who work with brands and their agencies to boost mail performance within the wider media ecosystem. 

So whether you just want an initial chat with a mail expert who knows your industry or you want to arrange a full days mail workshop with your team, call us on on 0800 996 1656. We're ready to help.

Contact our team of experts