PEOPLE PLACE VALUE ON THINGS THEY CAN TOUCH
The physical nature of mail triggers largely subconscious responses within people. In psychological experiments, people value something 24% more highly when they can see and touch it, compared to only seeing it.1
PEOPLE FEEL VALUED BY MAIL
57% say that receiving mail makes them feel more valued. Send an offer by mail and recipients will perceive it as worth more than if the same offer was sent by email.
PEOPLE GET EMOTIONAL AROUND MAIL
38% of respondents say the physical properties of mail influence how they feel about the sender. Mail translates your brand into the physical world, creating a strong emotional response as well as a rational one.
1Peck, Joann, and Suzanne B. Shu. The Effect of Mere Touch on Perceived Ownership. Journal of Consumer Research, 2009